Top 5 iOS Consumer Finance Apps in Mexico Q4 2022 Performance

In the fourth quarter of 2022, the top 5 consumer finance apps on iOS in Mexico showcased varying trends in downloads and active user metrics. Here’s a detailed look at their performance based on Sensor Tower data.

BBVA México had a consistent trend in weekly downloads, with figures fluctuating between 36K and 44K throughout the quarter. The app peaked in the week of November 14 with around 43.7K downloads. Active users saw a slight decline over the quarter, starting at approximately 1.24M in late September and ending at around 1.16M by the end of December.

Banco Azteca experienced a notable increase in weekly downloads, particularly in November. The app started at about 16.4K downloads in late September and peaked at 25.2K in the week of November 14. Active users followed a similar upward trend, rising from 339.9K to around 377.4K during mid-November before slightly declining to 343.7K by the end of December.

Nubank: Conta, Cartão e mais showed a peak in downloads in mid-November, reaching up to 27K downloads in the week of November 14. Although downloads fluctuated, they generally remained between 13K and 17K. Active users saw a gradual increase, starting at 288.6K at the end of September and climbing to 314.8K by the end of December.

Citibanamex Móvil maintained a relatively steady download rate, averaging around 13K to 15K weekly downloads. The highest downloads were observed in the last week of December with approximately 15.5K. Active users showed a declining trend, beginning at 569.3K in late September and dropping to 504.4K by the end of December.

Banorte Movil had consistent weekly downloads, ranging from 11K to 14K. The app saw its highest downloads in the last week of December with about 13.5K. Active users fluctuated but ended on a positive note, starting at 411.3K in late September and ending with 412.6K by the end of December.

For more detailed insights and data, visit Sensor Tower.